Search Engine Optimization
Let’s be honest here. The fact that you have a website means you have something to say, or something to sell. That would be you, and about a billion of your closest friends and relatives, all clamoring for attention. So how can you get found in all of that mishmash? One of the best options is search engine optimization (SEO). Via the basic structure of your website, placement of keywords and various links, plus a good site map, your chances of discovery by Google, Bing or any of the other engines are enhanced.
Do It Yourself?
Of course, you ‘can’ do your own SEO. But it can take about the same time and attention as learning how to do your own trading on the stock market, without losing your house in the process. Let’s not get bogged down in all the details here. For now, it’s enough to tell you that I’ve been practicing SEO since my days as a graphic design/typesetting/copywriting studio owner. That was even before Google! Yes, kids, that was back when dinosaurs roamed the earth, in the land of phototypesetting, waxers, process cameras, rubylith and printing prep (aka paste-up). We learned a valuable lesson from T. rex: Adapt or die.
Here’s a scary thought: All of that physical paste-up equipment is in storage somewhere, and I can’t even give it away, thanks to the warp speed of technology innovations. I think I was able to count it as a business loss, though. The point is, we move on to the next level, ever advancing, learning and growing. These days I’m affiliated with an up-and-coming website design house besides my SEO duties.
In business, the object is to make a profit, hopefully doing what you love. For instance, I’m mad about words, always have been. I find myself mentally editing nearly everything, correcting spelling, grammar and usage even on Facebook. An exercise in futility, to be sure, and fairly compulsive, but when I tell myself I can stop at any time, my self just laughs and laughs.
So that’s a bit about me. What about you? Let’s have a cup of coffee and get acquainted.