Now you know why backlinks are valued, so now let’s have a look at Editorial Backlinks, the first of the best. There are 5 kinds of the best backlinks for SEO, so we’ll break them up into more posts. That way, you mobile users will avoid scrolling and scrolling and scrolling!
Editorial Backlinks are used as reference tools
Alexa insists that ‘the best types of links in SEO come from editorial mentions’. When you consider it, this is a prime example of an editorial backlink. We have used Alexa as a reputable source. Therefore, we’ve bestowed upon them an editorial backlink. Alexa, you’re welcome.
To explain, an editorial mention means that your website has been quoted or defined as a reliable source for another website. Giving editorial mentions is simply good business and keeps you from being sued for plagiarism. Getting editorial mentions means you’re a recognized authority on the subject at hand.
Here’s a list of some desirable editorial backlinks, when outside websites take these actions:
- Cite a source of information, from your company or from your website content.
- Refer to your website for additional information.
- Cite your website for creation of an informative infographic (pie chart, graph, table and so on).
- Include your website in a link roundup (for instance, websites for owners of Dachshunds or a group of users of essential oils).
- Interview someone from your company.
How to Get Editorial Backlinks
It’s all about your content. Just like the parable of sowing and reaping, you have to give to get. Here you’ll learn about 4 basic kinds of content. Remember, always start with a good keyword for your subject and expound on that.
Content Marketing: Convert Clicks to Clients without Being Pitchy
Let’s start with a strong content marketing strategy.
What does that mean? Defined by the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Evergreen Content: O Tannenbaum
Now that you know a bit about content marketing, the next step is to make it timeless and basic. That’s called evergreen content and it can be referenced and shared, no matter what else is going on in the world. An example of evergreen content might be telling about an easy way to housetrain your puppy. Always useful, right?
Shareable Content: The Fun Part
Create shareable content, interesting and authoritative information that other sites will want to access and link to. Talk about trends here – the new Halloween costumes for Dachshunds, perhaps. Or how to clip your white Poodle to look like a Bedlington Terrier. If I had a Poodle, that’s what I’d do.
More simply put, content marketing is the art of gaining customers without pitching your product. Identify your audience’s interests. Provide coordinating information in blog posts, videos, email newsletters, and so forth. Create brand awareness and earn their trust. Remember to include a one-sentence call to action, though, or a Shop Our Store button, something inoffensive. Just a suggestion.
Authoritative Content: Know what you’re talking about
Do your homework! Stay informed on the newest developments in your field and create authoritative content that shows your knowledge. Write in a conversational tone to avoid being tagged as a pretentious twit. By frequent updates and presenting new topics, soon you’ll become an expert that can be linked with confidence.
Update regularly, to catch the attention of the SEO crawl spiders. Keep each post relatively short. Mobile-friendly content is becoming the standard, so consider how bored you’d get with endless scrolling.
Add a few images and headings to break up the torrent of words. But make sure they fit with the content. See How to Develop Good Backlinks for examples of images that fit and don’t fit.
That’s enough for editorial backlinks. In the next post, we’ll present more of the best ones.